STYLE ICON FOR PUNK ROCK: TAYLOR MOMSEN

Taylor Momsen who originally played "Jenny" on the hit show "Gossip Girl" fronts the band The Pretty Reckless. She writes all the songs, sings and plays the guitar on the album. 
Momsen has stated that "music is where I can be me", saying that "Acting is easy. I've been doing it for so long and I totally love it. But you're playing a character instead of yourself. Music is more personal because you're writing it and you're involved in every step of it."
Taylor Momsen is a good icon for punk rock and gives us a good idea of the kind of bands we need to include in our magazine. 

CREATING OUR MARKETING PLAN

I studied the history of music magazines using sites such as: MediaEdu http://media.edusites.co.uk/index.php/article/introduction-to-contemporary-music-press/

It reinforced my understanding of the music press as a very active market but one which is both crowded and having to contend with huge competition from other platforms such as the internet. Bands nowadays use the internet to promote themselves in the digital age, the record industry has changed beyond recognition in the last decade and so the music press has to accommodate the changes in the way in which people listen to music.

RESEARCH OF PUNK ROCK

Punk rock is a rock music genre that developed between 1974 and 1976 in the United States, the United Kingdom, and Australia. Rooted in garage rock and other forms of what is now known as protopunk music, punk rock bands eschewed perceived excesses of mainstream 1970s rock. Punk bands created fast, hard-edged music, typically with short songs, stripped-down instrumentation, and often political, anti-establishment lyrics. Punk embraces a DIY ethic; many bands self-produced recordings and distributed them through informal channels. 


By late 1976, bands such as the Ramones, in New York City, and the Sex Pistols and The Clash, in London, were recognized as the vanguard of a new musical movement. The following year saw punk rock spreading around the world, and it became a major cultural phenomenon in the United Kingdom. For the most part, punk took root in local scenes that tended to reject association with the mainstream.

TARGET AUDIENCE

For our punk rock music magazine our target audience would most likely be in the following catagories:

1. Age: Young Adults
2. Music: Hard Edged and Fast (punk rock)
3. Bands from this genre: Ramones, Sex Pistols, The Clash
4. Style: individuality, morbid and rebellious 

Now that we have profiled our target audience we intend to include the following code and conventions in our magazine: 

masthead
large main image

main cover line

cover line 

selling line

button

model credit

barcode

dateline and price

website

Ideas for the Magazine Title:

Mobster

Jailbird

Fusion

Junction

Circuit

We came up with these ideas by using a thesaurus an researching words such as punk, rock and music which came out with a list of suggestions.

STARTING ON OUT COURSEWORK

Charlie Lewin and I have started to think of ideas for our coursework. As I do photography A level and we are both interested in photography and know how to use Photoshop we have decided to do a magazine print. As we have to do a music magazine we are going to use our friends band "First Hurdle" to feature in our magazine. We will be able to get first hand interviews with the band and take pictures of them in concert.
Our first steps in making our magazine will be

• Doing an interview with First Hurdle
• Taking pictures and using photoshop to edit them 
• Looking through music magazines and getting ideas on how to set out our magazine
• Figuring out what else to put in our magazine

THE ART OF THE TITLE

Captain America: The First Avenger (Joe Johnston 2011)

After being deemed unfit for military service, Steve Rogers volunteers for a top secret research project that turns him into Captain America, a superhero dedicated to defending America's ideals.

The opening sequence uses pictures relating to America and the War. 

Up in The Air (Jason Reitman 2009)

With a job that has him traveling around the country firing people, Ryan Bingham leads an empty life out of a suitcase, until his company does the unexpected: ground him.

Casino Royale (Martin Campbell 2006) 

In his first mission, James Bond must stop Le Chiffre, a banker to the world's terrorist organisations, from winning a high-stakes poker tournament at Casino Royale in Montenegro.

The opening sequence stays true to the theme of the movie which is James Bond sequel. The opening sequence also stays true to the title Casino Royale as it uses props and scenery that relate to the setting of a Casino. These include cards, casino chips, gambling and the fact it is filmed in a casino itself. 

The beginning shows a shot being fired by James Bond and a stream of red blood running down the screen indicating death in the movie.