CREATING OUR MARKETING PLAN

I studied the history of music magazines using sites such as: MediaEdu http://media.edusites.co.uk/index.php/article/introduction-to-contemporary-music-press/

It reinforced my understanding of the music press as a very active market but one which is both crowded and having to contend with huge competition from other platforms such as the internet. Bands nowadays use the internet to promote themselves in the digital age, the record industry has changed beyond recognition in the last decade and so the music press has to accommodate the changes in the way in which people listen to music.